Icons & text

  • Icon & text

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

  • Icon & text

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

  • Icon & text

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

Course curriculum

  • 1
    How is this course designed to be useful for you?
    • Welcome to the email marketing course filmed in May 2016 and 2017!
    • What is exciting that you can do with using course?
    • What am I doing a year later with my email marketing?
    • Having users create an account makes getting an email much easier!
    • A fast website makes email signups a LOT easier!
    • Facebook ads with a video to an account sign up make easy list building
  • 2
    May 2016 introduction and first steps.
    • What have I done with my own email marketing? $100,000+ earned via Udemy.
    • The most important part of effective email marketing is delivering value.
    • What mistakes have I made with email marketing? A lot!
    • Surprise! The WEBSITE is the most critical component of great email marketing.
    • Before collecting emails, I chose a service provider that meets my needs.
    • To effectively collect emails, I need help testing different forms and pages.
  • 3
    Website basics for branding and building trust.
    • What do you get in the website basics section?
    • For my domain name, I use my name because that stays the same.
  • 4
    Wordpress
    • WordPress is the content management system I use to create my website.
    • 3 hosting providers that work great with WordPress for a low cost.
    • The majority of the work comes from making blog posts worth reading.
    • For my WordPress theme I picked one I liked from another website.
    • Starting by making signup forms on my WordPress website.
    • One more reason to have a great website- what do I usually do on a landing page?
  • 5
    MailChimp is the first email marketing service provider I used.
    • I am making my new list with MailChimp because that is how I made my last one.
    • MailChimp cost- free for under 2,000 subscribers!
    • Which MailChimp plan I am using?
    • Read the TOS before sending an email or get your account suspended.
    • Campaigns in MailChimp are emails I have sent.
    • Templates are the outlines I can use to send emails.
    • Lists are collections of email addresses I can send emails to.
    • Reports are where I see the results of my campaigns to lists.
    • Automation is where I can setup emails to be sent automatically.
    • API keys allow me to integrate with WordPress, LeadPages, etc.
    • How to add users to my MailChimp account to help with sending emails.
  • 6
    Sending Emails
    • How to create a new email list in MailChimp.
    • How to edit the text on the opt in email.
    • How to set the double opt in welcome offer page.
    • Using a page on my WordPress website to provide the offer redemption.
    • Forget about making the page ultra secret and handle problems as they come up.
    • Making the free offer in the same format as future offers.
    • Adding a Facebook conversion tracking pixel to my page.
    • Setting up conversion tracking with Google AdWords and "all converters."
    • Using affiliate links with claiming the free offer.
    • Explaining what to expect next as a subscriber.
  • 7
    LeadPages is how I used to build landing pages before having a great WordPress website.
    • Examples of squeeze pages, capture pages, and registration pages in LeadPages.
    • LeadPages makes trial and error simple for building better email capture pages.
    • How I choose a template to get started with making a new landing page.
    • A simple test to make sure everything is working before continuing!
    • Power User Tips! Know what you need beforehand and test as soon as possible!
    • LeadPages pricing options.
    • Introduction to customizing templates and saving a landing page.
    • Managing integrations in Leadpages by connecting with an email provider.
    • Setting the thank you page as the conversion goal page in LeadPages.
    • Setting up a thank you page for double opt in.
    • An overview of my entire email system with ideas on what I need to create.
    • Building a landing page with another free offer for the email list.
  • 8
    Email templates, sending the first message, and reporting.
    • Live tutorial! Creating an email template to get opens and clicks to my website.
    • Review and preview of my simple email template.
    • Sending my first email to my new list using my template.
    • Understanding and reporting the results of my first email.
  • 9
    Google AdWords for Remarketing
    • Google AdWords is #1 for keeping users coming back
    • Thank you for finishing my email marketing class! What next?

Pricing options

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Call to action

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