Need help with your Facebook, Instagram and Messenger Ads?

Does that sound familiar?

- $1 per page like

- Very little reach and few engagements on my Facebook posts.

- Nobody is buying my services or products after spending hundreds on Facebook ads.

- I've never run a Facebook ad and don't know what to do and how it can work for me...

If that sounds familiar, please continue reading, I can help.

When I started doing Facebook Ads 4 years ago I really struggled making ads that worked and that gave me the result I wanted. It's when I decided to take Jerry Banfield's Facebook Marketing and Facebook Ads course, which was at the time on another platform. I then learned and practiced until now to the point of having an overall ad spent of $150,000 + between my own business and clients.

I imagine you are probably reading this because you don't have the time to take a Facebook course, practice for two years and spend a lot of money in trials and errors, and you need help with your Facebook ads immediately. #michelgerard


Am I qualified to manage your Facebook, Instagram and Messenger ads?

I have been running Facebook and Instagram ads for more than 3 years and these are the screenshots below showing some stats, with around $115,000 in ad spent, and about $35,000 more I can't show for because older clients have unlinked their accounts with me. That's a total of $150,000 in ad spent, and without any good results for myself and clients I won't have been this far.

As you can see, money has been spent in Thai Baht, US dollars and Euro, and ads were run targeting specific countries like Thailand, the USA, the UK, Ireland and also worldwide.

Now, what kind of results can I show you?

If you search on Google what the average CPM is for Facebook ads in 2018, you will find figures from $2.80, $7,19, $9.82 to $11.20 per CPM (Cost Per Mille), which is the cost per 1,000 impressions. 

These are statistics by Adstage that you can go read here and here.

All that to show you that my average for the following 4 Facebook Ads accounts is quite good compare to the norm.

My CPM goes from $0.73 to $1.56. There are of course other metrics to consider such as CPC, CPV, etcetera, but this can give you an idea of my aim to bring the cost of your Facebook campaigns down.

I have run different kinds of Facebook ads like page likes, engagement ads, lead ads, conversion ads, video ads, but also Instagram ads and Messenger ads, which is done via the same Facebook ads account, and I'm always ready to explore new kinds of ads to obtain the best results for you.

The products I have helped sell are children clothing, toys, electronics, TV equipment, software, sports events, online services and digital products, and I have also helped businesses grow their social proof and presence online.

I do not guarantee any figure for the results of your Facebook campaigns, but I will do my best to give you the best possible results while aiming to the lower ad cost possible.

Campaign structure

This is a diagram showing how I will split test your campaign into ad sets and ads. Several ad sets are created with different demographics, interests and behaviors with one to five ads that have different text and images. 

As time goes, ad sets and ads that don't work well are turned off and winning ads' budget is increased when necessary.

How do we work together?

After you have selected a package with me, we will be in touch via chat, so we can discuss what type of campaigns are best for the results you want or discuss the particular campaign(s) you want to run.

You will have to send me a friend request on Facebook that I will approve, then set me as an “Ad account advertiser” in your Facebook Ads account and as an "Editor" in your Facebook page. This is explained in my blog post: How to Share your Facebook Advertising Account with a Consultant

The cost of your Facebook ads will be charged directly to you by Facebook, as the package you purchased on Uthena is only a service fee to create the campaigns. The price of the package you buy is the same whether you spend $10 on ads, $5,000 or more, you have unlimited ad spent.

When we discuss the daily/monthly budget for your ads, I take that number as a maximum budget. Some campaigns do not scale-up well and in that case I will not use the maximum budget if I think the cost is a waste of money.

If applicable, I will provide code snippets (pixel) to be added by your web developer onto your site. Pixel installation is not included in this package.

If you have ad copies, images and videos, specific Facebook posts, you would like to use for the ads, you may provide them. Otherwise, I will create the ad copy and design using Facebook images or CC images, use the Facebook tool to make slideshows (if applicable - I will not make videos).

This package is not refundable after I have started to make the ads for the first campaign. If your payment method is declined by Facebook, your page blocked or deleted by them, or your ad account is disabled, that is not my responsibility, the time lost while you fix the issue will not be extended and there will be no refund.

Facebook Ads Management Uthena Package

This package is for 5 campaigns that you can start simultaneously or one after the other without limitation in time. A free consultation is included with each campaign.



What do you get when purchasing the Uthena package?

Five campaigns starting with 5 to 10 different ad sets (targeting) and 1 to 5 different ads (copy & image). Campaign optimization (split testing) starts 24-48 hours after the campaigns started running to find winning ads, turn off ads that don't work. Campaign monitoring for 30 days after the campaigns started to continue optimization and scale-up according to your ad budget. Then, you (the client) can decide to let the campaigns run indefinitely or when it's time to turn them off.

Initial short consultation via chat before each campaign and you can stay in contact with me while they are running.

How can you run these 5 campaigns?

You can run all 5 campaigns at the same time, or run one campaign when you order, and then one campaign every month, that is up to you. You can also decide to run 2 campaigns now, and then the remaining 3 campaigns in 3 months, the campaigns you purchased in this Uthena package do not expire.




Uthena package

5 Campaigns - optimization and monitoring for 30 days

Frequently Asked Questions

  • How do we get started?

    After your purchase, you will be taken to your dashboard where you will see a text file containing instructions on how to contact me on Facebook Messenger and Discord for our initial chat.

  • Why do you consult and communicate via chat instead of a call on the phone?

    Consulting and communicating by chat is the best option I can offer because this has proven to be the most efficient and time saving way I have used with clients. It will take less than 24 hours for me to respond to you via chat and we can get the conversation going that way, which will also give us a chance to come back letter to read what was discussed. If having me on the phone is for you a requirement, please do not order with me.

  • How can I re-order campaigns?

    You can re-order campaigns directly with me and pay by bank transfer to TransferWise, or PayPal.