Course description

In this class you will learn what the new Facebook pixel is, how to use it and why using it. You will then learn how to easily install the Facebook pixel on a WordPress blog using a recommended free plugin in order to build an audience for remarketing, optimize your Facebook ads and track conversions.

You will understand how the Facebook pixel works and how to use different events like View Content, Lead and Registration.

Class project

This is a simple optional project to do for yourself:

1. Take a screenshot of the Plugin page to show the Facebook pixel installed, and tracking events chosen.

2. Take a screenshot of the Facebook Pixel Helper showing the pixel is installed successfully.

3. Take a screenshot of your Facebook stats showing the custom columns for your Facebook events.

Good luck!

Course curriculum

  • 1
    How to Install the New Facebook Pixel on WordPress Easily
    • Introduction FREE PREVIEW
    • Facebook pixel explained
    • Where to get your pixel in the Facebook Ad Manager?
    • What WordPress plugin to use? Installing the pixel in the whole website
    • Installing the View Content pixel event on a single page
    • Installing the View Content pixel event using the page editor
    • Installing the Lead pixel event
    • Installing the Purchase pixel event
    • Excluding some specific pages and posts
    • Verifying that the pixel is correctly installed
    • Showing the pixel’s results in the Ad Manager
    • Simple class project
    • Congratulations!


When does the course start and finish?

Your access to the course starts immediately after your purchase is completed and never ends. You decide when you want to start the course and can study at your own pace until you finish it.

How long do I have access to the course?

After enrolling in the course the access is unlimited in time and you can access it whenever you want across all your devices, computer, tablet and phone.

Can I ask questions to the instructor in the course?

No, you can't ask questions to the instructor. There is no student/instructor discussion area for this course.

What if I am unhappy with the course?

If you are unhappy with your purchase, have second thoughts, contact us in the first 30 days and we will give you a full refund.

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"How to Install the New Facebook Pixel on WordPress Easily"

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