Uthena

Course description

Welcome to 'Modern Marketing Mastery: From Plan to Promotion'

Join Gordon, a seasoned marketing expert with 25 years of experience, in this comprehensive course designed to take you from the basics of marketing to executing successful campaigns. Whether you're a beginner or looking to refine your skills, this course serves as your practical roadmap in the world of modern marketing.

Who Is This Course For?

  • Entrepreneurs and business owners seeking to develop effective marketing plans.

  • Beginners in marketing needing a step-by-step guide to start from scratch.

  • Professionals wanting to enhance their marketing skills with practical, real-world strategies.

What You Will Learn:

  • Creating Customer Avatars: Learn to identify and understand your ideal customer.

  • Developing Marketing Plans: Step-by-step guidance on crafting effective marketing strategies.

  • Brand Awareness Campaigns: Techniques to boost your brand's visibility and reach.

  • Sales Campaign Creation: Tips on building campaigns that convert and sell.

  • Applying Learning: Practical examples and exercises to apply your new knowledge immediately.

What We Will Discover Together:

Collaborative Customer Avatar Creation: Together, we'll dive into the process of identifying and understanding your ideal customer. This exploration isn't just about theories; it's a hands-on experience where we'll create customer avatars based on real-world scenarios in a very easy way.

Joint Development of Marketing Plans: We'll step into the world of marketing strategy development. This segment involves crafting marketing plans, where we'll provide ideas, critique, and refine our strategies.

Creating Impactful Brand Awareness Campaigns: Let's explore the art of increasing your brand's visibility together. We'll examine successful campaigns, discuss various techniques, and provide ideas for creating impactful brand awareness strategies that resonate in today's market.

Sales Campaign Workshop: Building effective sales campaigns is a skill we'll develop. We'll look at examples of a campaign, dissecting what works and why. Then, we'll apply these insights to create our own sales campaigns.

Applying Our Learning in Real-Time: Our journey includes practical application of the concepts we learn. We'll engage in exercises and real-life examples, ensuring that you can immediately apply your newfound knowledge and skills in your own context. This hands-on approach aims to solidify your learning and boost your confidence in marketing and selling.

Course Structure:

  • Duration: 3 hours

  • Modules: 6 Modules, each offering actionable insights and strategies.

  • Interactive Examples: Hands-on examples to apply concepts in real-time.

Meet Your Instructor:

  • Gordon: With 25 years of experience in crafting successful marketing campaigns, Gordon is a master of modern marketing techniques. He brings his wealth of knowledge to this course, making complex concepts accessible to all.

Why Choose This Course?

  • Practical Playbook: Designed as a comprehensive guide, even for beginners that takes you step by step through the process.

  • Real-World Application: Learn and apply concepts through practical examples.

  • Expert Insights: Gain from Gordon's extensive experience in various marketing facets.

Enroll Now! Join 'Modern Marketing Mastery: From Plan to Promotion' and embark on your journey to becoming a marketing expert. Let this course be your companion in creating a successful marketing strategy for your business.

Course curriculum

Meet your instructors!

Gordon MacArdle
Leadership and Business Consultant - Trainer - Coach


I am Gordon MacArdle, a seasoned Senior Management Professional with a flair for transforming businesses and nurturing leaders. My journey in the corporate realm began over two decades ago, and since then, I have honed my skills in leadership, strategic planning, business development, and coaching. Holding an MBA and a Bachelor of Business Studies Degree, along with certifications in various business disciplines, my academic background is as robust as my professional endeavours.

At Rocas Training & Business Development, where I serve as the Director & Lead Consultant, my focus lies in steering businesses towards unparalleled growth. I specialize in crafting bespoke growth strategies, mentoring business owners, and have trained over 700 individuals in entrepreneurship. My expertise in securing lucrative contracts and leading successful tenders in the public procurement sector underscores my strategic acumen.

Previously, as the Group Head of Commercial Business at Oxigen Environmental and Sales Director at McIntyre Group, I drove significant revenue growth and operational efficiency. My tenure at Wurth Ireland Ltd as Country Division Manager was marked by innovative sales strategies and a deep dive into customer management, resulting in substantial profit increases and market expansion.

An integral part of my professional journey includes an international assignment with the Wurth Group, where I explored new market potentials across various countries. This experience enriched my global business perspective and enhanced my ability to navigate diverse business landscapes.

As a certified business coach, I am passionate about imparting knowledge and skills. My leadership style is a blend of inspiration and practicality, focusing on building high-performing teams and driving operational excellence.

Beyond my corporate roles, I am a published author, having explored management techniques and their impact on staff fluctuation in my dissertation. I have also wrote a book called Leading with Empathy that is published by Bookboon, which reflects my ongoing commitment to contributing to thought leadership in the business world.

I invite you to take one of my courses and explore how my experience and expertise can align with your business goals. Whether it's strategising for growth, coaching for success, or leading transformative projects, I am ready to guide you on your journey.


Nancy Mouton
Leadership and Executive Coach


As a Leadership and Executive Coach, Nancy is a highly skilled professional with a proven track record of success in leadership and management. With extensive experience coaching and training CEOs and executive leaders, she is an expert in creating empathic and goal-oriented workplaces that inspire commitment, motivation, and job satisfaction.

Nancy is a skilled problem-solver who is experienced in analysing the root cause of problems and developing practical solutions that tackle the issue at its core. She is an expert in developing empathic communication and motivational skills in individuals and teams to help them achieve their goals and improve their performance.

With experience in technical management and quality assurance, Nancy has a wealth of knowledge in coaching and motivating production staff to work in alignment with company policies and multiple quality standards. She is skilled in finding practical solutions to problems and analysing systems and procedures to identify areas for improvement. Nancy is an excellent trainer who has trained colleagues and production staff to build skills and confidence, improve efficiency, streamline processes, and optimise output.

As a team leader, Nancy has been responsible for the logistics department, the sampling department, and the Eukaryotic Cell Production team. She is a detail-oriented professional with a focus on efficiency who has successfully planned and executed production runs. She is also experienced in collaborating to manage the start-up of an automated process of Eukaryotic Cell Production, leveraging technology and expertise to achieve optimal results.

Overall, Nancy is an exceptional Leadership and Executive Coach who is experienced in coaching and training CEOs and executive leaders. With her excellent communication skills and ability to build strong relationships with clients, Nancy is a valuable asset to any organization looking to improve its leadership and management capabilities.

Private Label Rights (PLR)

This course is available with Private Label Rights (PLR). 

When you buy a course with private label rights on Uthena, the author of the course gives you permission to download the course and sell it as your own on your website according to the terms of the PLR license included.

If you would like to know more about the license terms, please visit this page.

After purchasing, you will have access to the course on Uthena and you will receive the PLR license with a download link and a special bonus.

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See a sample of the PLR license.

You have the option to buy Master Resell Rights (MRR) to this course, which allows your customers to have the right to sell the course as well.

See a sample of the MRR license.

Take this course today!

"Digital Marketing Mastery: From Plan to Promotion"

  • $37.81

    Lifetime enrollment

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  • $197.81

    Course + Master Resell Rights

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  • $67.81

    Course + Private Label Rights

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You can buy Private Label Rights (PLR) for this course and others, click here.

You can buy Master Resell Rights (MRR) for this course and others, click here.