Uthena

Ebook: how to create a content marketing or lead magnet ebook is the complete guide for beginners, where you will learn how to create your first e-book from planning to execution - hands on!

Together we will create your first digital book, from the conception of the topic to the writing, layout and distribution of your ebook.

With an e-book you will:

• Increase your authority on the chosen topic;
• Generate leads and business opportunities;
• Create a bridge of direct contact with your customer (without relying exclusively on social media);
• Better understand your audience / customers;
• Create an ebook to be used as a Content Marketing strategy for your company or services.

What you will learn in the course:

• Raising and validating ideas for your e-book;
• Define the structure;
• Create the visual identity of your ebook (even if you don't know anything about design);
• Create the cover;
• Create the content master page;
• Create the table of content;
• Create a breakpage;
• Create the bio page;
• Where to find free, high-resolution images;
• How to insert images to the e-book;
• Add external hyperlinks to the e-book;
• Export the final project and save as a PDF;
• How to create a landing page to distribute your e-book;
• Build an email list of people interested in your content;
• Learn to use Canva, a friendly tool for those who are not designers.

I will see you in the course!

Maiza Nara

Who this course is for:

• Anyone who wants to learn what it is and how to create an ebook.
• Professionals and entrepreneurs who want to learn how to create e-books.
• Professionals who need to reinvent and position themselves strategically on the internet.
• Entrepreneurs who want to build an email list of their customers offering them something of value in return.
• Anyone who wants to up their game on the internet

Requirements

• Computer basic skills