Uthena

Inside this 9-video course you will learn how to properly set up and use the power of retargeting on the Facebook platform.

Here is a taste of what you will find in these videos:

Video 1: Introduction and Getting Started 

Are you excited about using retargeting marketing for your business? In this video, you will be given a quick overview of the course. We’ll talk about the basic concepts and what you need to get started the right way.

Video 2: Visual Map of Facebook Retargeting

Whenever you set up any retargeting campaign, it can get extremely tedious if you don’t know how all the pieces of the puzzle fit together. To ensure you succeed, you’ll get to see how everything connects to each other - so you know exactly what you need to learn ahead of time.

Video 3: Visual Map of Real-Life Scenarios

Before we jump in and show you how to create a highly-targeted campaign, we need to show you some real-life examples based on what you learned in the previous video. Different scenarios require different campaign setups and are never created equal. We’ll cover basic setups such as blog posts, email list building, purchase / sale, and filling out a form.

Video 4: Facebook Pixel

You may have heard of the famous Facebook Pixel.  But what does it do?  Why is it important? How does it work? Understanding all of these questions is crucial to learn before you jump in. Not understanding it will put your campaign in grave danger.

Video 5: Adding Pixel to Your Website 

Once you understand the Facebook Pixel, it’s time to add it to your website. Where do you add it?  What if you use a WordPress site? What WordPress Plugins are recommended? All that and many more will be shown in this video.

Video 6: Pixel Variables and Settings

Once you’ve added the pixel to your website, it’s time to fully understand different ways to using it. In specifics, we’ll cover different pixel settings you can use to track initial visits all the way to actual conversions.

Video 7: Custom Audiences

Now it’s time to understand how Custom Audiences work. In short - they allow you to target the right audience based on the action that they have taken, but we’ll discuss this in more depth here.

Video 8: Creating Custom Audiences

In this video, we’ll cover how to create custom audiences in a step by step manner. If you can follow our mouse, you’ll have no problem doing this. We’ll also discuss each setting and its importance and our recommendations.

Video 9: Retargeting Campaign Setup

Congratulations! At this point, you have reached the end of the video series. It’s time to create your general Retargeting campaign so you can be on your way to getting back lost visitors.

Bonuses

We included downloadable MP3 audio files so you can listen to the course while you drive, exercise or cook...