Uthena

Course description

Identify the most effective strategies to grow your specific business and create a winning marketing plan that will help you reach your goals.

RECENTLY ADDED

  • Innovative ways to divide all businesses into 8 major categories and give you the foundation for your company's marketing plan no matter what your business is - this approach is very innovative, try it!

  • More practical examples of my own marketing plan 

NEW UPDATES TO MAKE THE COURSE MORE PRACTICAL

You asked, and I listened. Many people wrote to me saying that they like the course, but wished it was more practical. So I added my own marketing plan example, and shared exactly how I treat my own marketing in my own business.

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WHAT YOU WILL GET FROM THE COURSE

Learn to write a good and complete marketing plan for your business. Many people simply start their companies with marketing as an afterthought, only to quickly discover that marketing is one of the most important parts of their entire business.

Without a good marketing strategy, you won't be able to get clients, and without clients there won't be a real business. So you must take your company's promotion very seriously.

In this course I teach you how to organize your ideas, and create a good plan of action for promoting your business before starting your company so that you can plan ahead, and have time to research which strategies will actually work for your business to get clients.

Stop wasting time randomly posting on Facebook and Twitter, and stop struggling with business cards or by passing out flyers. In this course you will learn how to write a professional marketing plan, and create the foundation for growth and success.

Note: In this marketing course I share my own marketing plans and walk you through different avenues of marketing including my own strategies as an example. This is strictly for educational purposes and not for promotional purposes.

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INSTRUCTOR BACKGROUND

I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 100,000+ students, impacted millions entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.

I am an expert growth marketer, and I create winning marketing strategies for my clients all the time. Now it is your turn to grow your business, and fulfill your dreams.

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BONUSES INCLUDED

  • Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable
  • Free 15-minute Google Hangout coaching call
  • Personal invitation to my Facebook community after you complete the course
  • My list of 50 business-success skills when you complete the course
  • Be automatically entered to get chosen for my student of the month status and have your business featured


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OFFICE HOURS AND ONE-ON-ONE HELP - I GIVE MY PERSONAL TIME 

What really sets this course apart is the personal time I give to hold office hours with students in this course. During the office hours you can ask me any business question you want, and I will do my best to help you. The office hours are free, I don't try to sell anything. It is just another thing I do to help you achieve your goals. 

You can also get my help and advice any time! Students are able to start discussions and message me with private questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you. 

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CERTIFICATE OF COMPLETION WHEN YOU FINISH THE COURSE   

When you complete 100% of the videos in this course, you will be emailed a certificate of completion by Uthena so you can show it as proof of your expertise and that you have completed a certain number of hours of instruction in the course topic.

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MONEY-BACK GUARANTEE 

The course comes with an unconditional 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students. 

Invest in your future. Enroll now.


Who this course is for:
  • This course is for people planning a business
  • Small business owners or entrepreneurs struggling with marketing


Requirements:

  • Be enthusiastic of trying the innovative approach to writing a marketing plan in this course. I promise, it will give you better results
  • Please try the ideas presented as you go through the course


What you'll learn:

  • Easy step-by-step tutorials to write a great marketing plan quickly, without costly mistakes
  • Most effective strategies to promote local service businesses, freelancing service businesses, eCommerce, affiliate, self-branded businesses, and innovative start-ups
  • Get examples of plans suited for your type of business
  • Join my live office hours calls and get personalized advice on how to grow your business
  • Innovative approach: Start with a 2-sentence marketing plan, expand it to a 1-page marketing plan and then to a full and professional plan, making the process simple
  • Attentive and caring instructor: 99% of questions answered within 24 hours

Course curriculum

  • 1

    Marketing plan course introduction

  • 2

    Unique approach to starting to create your marketing plan

    • Three-sentence marketing plan to start with something simple

      FREE PREVIEW

    • Marketing plan company and strategies overview

    • Basic marketing plan for an Ecommerce product

    • Simple Ecommerce plan example

    • Agency or services (marketing, web development, design) company marketing plan

    • Local business marketing plan example

    • Marketing plan for a blog

    • Self branded business marketing plan

    • Marketing plan for a platform or big website domination

    • Marketing plan for an innovative new product or website

    • Affiliate marketing plan

    • B2B company marketing plan

    • Section summary
  • 3

    Real example of my own marketing plan

    • Section introduction in which I walk you through my practical marketing plan

    • Walkthrough of my YouTube channel - the strategy

    • How I sell on e-commerce platforms

    • My approach to SEO

    • My approach to social media marketing

    • My time horizons, deadlines and approximations

    • My budget: Tricky

    • One more point about budgeting marketing and tax writeoffs

    • Product quality as vital part of the marketing pan
  • 4

    Full Marketing Plan Section

    • Professional marketing plan section introduction and executive summary

    • Business details section of the marketing plan

    • Mission statement section of a marketing plan

    • Products section of the marketing plan

    • Services section of the marketing plan

    • Free content section part of the marketing plan

    • UVP (unique value proposition) in your marketing plan

    • Differentiation or UVP: How your business is unique?

    • Starting to think about the market you are addressing with your marketing plan

    • Your target market to whom you will promote your business

    • Demographics section

    • Psychographics section

    • Customer avatar section

    • Market needs section

    • Market trends section

    • Market growth section

    • S.W.O.T analysis

    • Budget and resources

    • Pricing and discounting promotional strategies

    • How to identify your ideal customer avatar

    • Branding strategy

    • Competition section of the marketing plan

    • Marketing strategy section

    • Sales plan section

    • Advertising plan

    • Detailed breakdown of every marketing initiative and budgeting

    • Customer retention strategy

    • Strategy to maximize business referrals

    • Strategy to maximize social referrals

    • KPI (Key performance indicators)

    • Financial section introduction

    • Costs and marketing spending projections

    • Breakeven analysis (optional)

    • Additional optional sections - regional projections
  • 5

    Marketing plan template and example

    • Marketing plan template and example

    • Another marketing plan example that can be used as a template

    • Case study starting a new marketing plan with a team

    • Another entrepreneur's marketing plan

Meet your instructor!

Alex Genadinik
Business coach, teaching business, entrepreneurship,
SEO marketing, eCommerce


3-time best selling Amazon author with some of my books used in universities and high schools across the country.

  • 10+ years in entrepreneurship
  • 10+ years in SEO and marketing
  • Coached over 1,000 entrepreneurs


When you enroll in my courses, you get:

  • Personal care and attention: I host regular office hours for my students and reply to 99% of student questions within 24 hours and my goal is to reply within 1 hour.
  • Instructor with deep expertise, proven success and knowledge that is both theoretical and practical.


I care deeply about student success, and I am committed to it. I go out of my way to help students in my courses succeed at whatever they are working on, whether it is planning, starting or growing your business.

More about me:

I am also the creator of top entrepreneur mobile apps with 2,000,000+ downloads,  host of a popular business and marketing channel on YouTube with 2,000,000+ views, successful affiliate marketer, serial entrepreneur in many other fields.

I have a BS in Computer Science from SJSU, and after working as a software engineer, I wanted to take a bigger role in the businesses I worked in, and that is how I got into business and marketing.  Today, I am one of the top online marketers and a successful entrepreneur.

What I am interested in now when it comes to business:

Personally, I am a personal productivity and emotional intelligence geek. I geek out on things like motivation, building healthy habits and creativity.

Some of my own favorite topics that I teach:

I have seen any of my students succeed in Amazon eCommerce. Selling on Amazon can be very lucrative and I love seeing my students do well.

I also teach many SEO topics that I myself use all the time. They include link-building, keyword research and using other sites like YouTube, Amazon, and even freelancing sites like Fiverr as search engines to get discovered when people are searching.

My interests outside business and entrepreneurship:

I like playing soccer, chess, dabbling in philosophy, lots of different music (one of my dreams is to start writing songs and poetry for them), and I am always daydreaming of finally getting a dog (a rescue from a shelter, of course). I am also trying to become vegan, albeit with moderate success so far.

Take this course today!

"Easier Way To Write A Marketing Plan (Template & Example)"

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