What are PLR & MRR?

Feb 18, 2021

You may ask yourself what are PLR and MRR and in this blog post we are going to see the difference between these two types of licenses.

Jerry Banfield's PLR Video Courses Bundle


What are PLR & MRR?

If you would like to build your catalog of video courses for your own e-Learning school, then purchasing ready-made video courses might be the solution.

But what license is the right one for you? What is the difference between a PLR license and a MRR license?

When you buy a video course on popular course marketplaces, there is no license for you to download the course and resell it as your own. What you get is Personal Use Rights, which is self-explanatory.

This is why you have to buy a Private Label Rights or PLR license in order to resell the course. If you would like to resell Resale Rights or RR to your customers, then you will have to buy a Master Resale Rights or MRR license.

Let's see in more details these two types of licenses.

What is PLR?

Private Label Rights (PLR) is where the product becomes truly yours as you are given the rights to edit the content.

Now, you have the ability to make edits, you can also put your name on it, your company’s brand on it, and you can even change the very topic of the product or the conclusion. Edit, add, and delete as you please.

This is where things get even more exciting for owners of a license as you now get to sell something as though it were your own product, and that in turn means that your business gets the credit.

What’s more, it means you can change the product to better fit the niche you’re in, to be more appealing to your specific audience, or to align with your personal views and ideas.

Note that buying a PLR product does not give you the copyright of that product, only a license to use the product as specified in the license. Look at it like a kind of franchise.

An important note is that depending on the vendor you purchase from, you should always do your due diligence and read the license that is included.

Typically, you as a private label rights holder cannot resell the same contents out of the box the same way the vendor is selling it. That would be considered “Unrestricted Private Label Rights” (also named “Transferable PLR”)

Some vendors allow you to resell the Master Resell Rights and/or Resell Rights, other restricts you to sell user licenses. You’ll also find some vendors force a minimum price to sell the product for.


This is an example of a Uthena PLR license.

You can buy Private Label Rights (PLR) video courses here:

What is MRR?

Master Resell Rights (MRR) meanwhile means that you not only have the right to resell the product and do all the things allowed in a PLR license, but you also have the right to resell the rights.

In other words, you can resell the product to others so that they can resell it as well.

You will be selling a Resale Rights or RR license to your customers.

A RR license is pretty straight forward and does precisely what it says on the tin. However, this does not necessarily mean that your customers will be allowed to make edits to the product. You will have to write what's allowed or not in your RR license, and provide some of the sales materials that the creator has been using to sell their products.

Owning a Master Resell Rights license creates another avenue for you to sell through and is especially useful if you happen to be in the internet marketing niche – in which case, most of your potential customers will probably be interested in selling as well.

Once again, however, you will still not necessarily have the right to edit the original documents and files.


This is an example of a Uthena MRR license.

You can buy Master Resell Rights (MRR) video courses here:

In conclusion

This is important to know which license is right for you according to what you want to do.

It is best practice to read the PLR/MRR license and agreement before buying and also attempting to make edits or sell the product. If you’re unsure of its usage, it is a good idea to contact the vendor directly.

You should be looking for Private Label Rights in all cases when considering the products you want to resell!


Michel Gerard