What is Private Label Rights (PLR)?

Sept 10, 2021

Private Label Rights (PLR) means that you get the full rights to edit and distribute a product, may it be articles, an ebook or videos.

What is Private Label Rights (PLR)?

When you use PLR. there is no need to credit the original author, all profits are entirely your own and you make changes wherever you see fit.

Of course, you will first need to buy the product from a seller before you can start doing this. The seller will be someone who is good at content creation but perhaps doesn’t want to do their own marketing.

Either that, or they’ll already be selling the products themselves and they’ll simply see this as another way to start making extra cash from something they’ve already created (by also selling to marketers and charging a little more to give them the full rights).

This is exactly what I am doing with the 4 video courses I created, I am selling them as PLRs for more revenue.


The creator can continue to sell their own product, so they are not losing anything by making additional sales in this way; especially if they sell mainly through their own list and so are unlikely to be going into direct competition with others.

From your perspective, this means that you can buy a ready-made product and go about selling it as you please.

Except it’s generally even better than that. Normally, you’ll find that the creator also packages in a lot of other extras to help you sell. That means they might provide you with a ‘ready-made’ sales page, ready-made email marketing messages, ready-made freebies that you can give away with your product and more!

The products themselves can also vary but they will generally be digital products. That means the product is something intangible that provides value by offering information.

The most classic and obvious example is selling eBooks, which are simply large, book-length documents saved in PDF format (in most cases). Other options, however, can include courses, video courses, audio books, software, reports etc.

Likewise, a PLR product can of course focus on nearly any niche, whether that be fitness, making money online, dating, or something else entirely.

In any case, the best strategy is to look for a niche that you are interested in, or better yet, one in which you already have established yourself as an authority.


I hope you enjoy reading this, and that you will be excited by the next blog post.

Michel Gerard