Entrepreneurship: How To Start A Business From Business Idea

1. Course Introduction: Watch This First To Understand What You Get From The Course
- How to get immediate benefits from 1st lecture & course welcome and introduction
- 5 common business challenges to test any idea with

2. If you don't have an idea yet: How to come up with new business ideas
- WORKSHEET: Picking an industry and getting started with business idea generation
- Identify your business goals
- Combining Industry and goals for unique & personalized business idea beginnings
- Adding demographics and psychographics to your idea
- Testing the ideas
- Bigger checklist: 18-item business idea checklist
- EXERCISE and WORKSHEET: Get unique and creative business ideas
- Let's compare results from previous exercise - if yours are different, tell me
- How to come up with physical product ideas
- Case study of one of my own ideas I tried that failed

3. Business idea fundamentals & evolution
- How to brainstorm business ideas
- How to tell if an idea is good & how to validate your idea
- How to get feedback on your business ideas
- How to get customer feedback
- How to get industry experts to help you and give you feedback
- TEMPLATE: Pitch your business ideas to investors or during conversation
- Three types of different business risk you must be aware of
- What to do if you have too many ideas
- Different kinds of business ideas & what you must be aware of with each
- Top reasons businesses fail & how to decrease chance of failure
- Strategy to build momentum
- NEW! Abundance mentality to help you avoid stress & make better decisions
- NEW! My mistake of choosing a business niche when I started as an entrepreneur
- Different types of risk & how to minimize it

4. Productivity and emotional intelligence to make you a better entrepreneur
- EXERCISE and brief introduction to emotional intelligence, productivity
- Your brain and business - which parts of the brain work when

5. Should you follow your passion?
- Should you follow your passion?
- Passion to business idea match AND balance of practicality

6. How to protect intellectual property
- How to protect business ideas and your company's intellectual property
- How to protect your business by creating a moat around it
- Create barriers to entry to protect your business from competitors

7. How to write a business plan
- What is a business plan
- When you need a business plan
- What is a business model
- How long should a business plan be?
- The executive summary of a business plan
- The product section of a business plan
- Product considerations for the real world
- The stage of your business
- Your market size section of the business plan
- How to identify your target market
- The marketing plan of your business plan
- Your revenue stream
- Your founding or management team
- Your business competition
- The cash flow statement
- Your business unit economics
- Your previous funding
- How to calculate the gross profit, net profit and the bottom line
- How to calculate your company profit margin
- SWOT analysis

8. How to raise money to start your business
- Bootstrapping your business
- Raising money from loans
- Raising money from grants
- Raising money from investors
- Raising money from donations and crowdfunding
- Earning money from your own revenue
- Creative way to raise money from future customers
- Creative ways to raise money by hosting events and workshops
- How much money you need to raise
- Funding your business from part-time or full-time work
- Website to find investors & best ways to contact those investors

9. Business Registration
- Should you register your business
- NEW - How to register a business
- NEW! What is an EIN & How to get an EIN
- NEW! What is double taxation and how to avoid it
- NEW - What is an S corp
- NEW - What is a C corp
- NEW! What is an LLC and how it can benefit you
- NEW! Doing business as yourself
- NEW! Why you need a commercial bank account

10. Bringing your idea into reality
- NEW! 3 ways to do a great product launch
- NEW! Being first to market, pros and cons
- How to choose a great business name
- How to choose a great website domain name
- What to do if you have no business experience
- Got a technical business idea? Tips to learn to code on your own!
- Increasing the lifetime value of a customer
- NEW! My strategy for how to handle hagglers and people who want big discounts
- How to increase your productivity by saying no to most things

11. NEW! Case study of my current business from idea to failures to success
- The failure stage
- Finding growth
- Struggles with generating enough cash
- Getting my business to success

12. Lessons from Napoleon Hill
- Napoleon Hill section introduction
- Principle 1: Wanting it bad enough
- Putting principle 1 into action
- Principle 2
- Principle 2 in action
- Principle 3
- Principle 3 in action
- Principle 4
- Principle 4 in action
- Principle 5
- Principle 5 in action
- Principle 6
- Principle 6 in action
- Principle 7
- Principle 7 in action
- Principle 8
- Principle 8 in action
- Principle 9
- Principle 9 in action
- Principle 10
- Principle 11 in theory
- Principle 11 in action
- Principle 12 theory and action combined into one 02:07
- Principle 13: Developing a 6th sense

13. More entrepreneurship books
- Section introduction on entrepreneurship books
- Michael E. Gerber's E-Myth Revisited
- Outliers by Malcolm Gladwell
- The Lean Start-up by Eric Ries
- The 4 Steps To The Epiphany by Steve Blank