Master of Google AdWords

1. Join me on a journey starting from a new AdWords account to an amazing ROI!
- Basic Google AdWords terms such as CTR, Impressions, CPC, and Conversions.
- Google AdWords campaign settings, bids, and locations.
- Types of keywords and understanding your keyword quality score in Google AdWords.
- A trustworthy landing page is critical for conversions and high keyword score.
- Sometimes you can get lucky and make a great campaign with little effort.

2. Start from 0 with me on faith!
- Usually it takes faith and consistent effort to get great results.
- Getting started with faith and a commitment to working in Google AdWords.

3. Conversions are critical for success!
- Conversions are all that matter in Google AdWords. Ignore all other data!
- Preparing for conversion tracking setup in Google AdWords.
- Go to tools and complete your conversion tracking setup in Google AdWords.
- How to immediately confirm your Google AdWords conversion tracking is setup properly.

4. Combine with Google analytics for remarketing.
- Setting up conversion tracking with Google Analytics is even better!
- How to add Google analytics tracking for deeper Google AdWords data.

5. Creating my first campaign in my new Google AdWords account.
- Keep the first campaign short and simple while you wait for approval.
- Day 2 Reviewing initial campaign and copying into a new campaign.
- Keyword research to expand an existing campaign with new ad sets.

6. Display network campaign creation.
- How to quickly make display adwords campaigns using search ads
- Testing trademark and limited approval ads on a new product.

7. Review initial results, improving landing pages, and copying ads.
- Day three reviewing the first 5 campaigns and thinking about my pricing.
- How to quickly try a new landing page in Google AdWords and copy ad groups.
- Quickly copying campaigns and split testing countries in Google AdWords.
- Google AdWords keyword research and fast new campaign creation on best offer.

8. First conversions tracked!
- First conversions tracked in Google AdWords with a free offer.
- Choosing which Google AdWords campaigns to pause and save money.
- Google AdWords is challenging because you have to wait for enough data.
- Adding keywords to a campaign now getting impressions and expanding to display.

9. After 5 days, I am optimizing Google AdWords campaigns.
- Day 5 pausing campaigns not converting and preparing for new sales.
- Upgrading free campaigns with conversions to new sales ad groups.
- Having patience waiting for Google AdWords to confirm or eliminate new sales campaigns.
- Conversion data ad schedule, mobile device bid adjustment, and appreciating success.

10. Competitive keywords and giant opportunities.
- Launching a new product with expensive keywords.
- Creating ads on a trademarked keyword requiring AdWords specialist approval.
- How to make Google AdWords campaigns on giant search terms.
- What to do when your conversions are not matching your actual sales.

11. Scaling up.
- How to start scaling up Google AdWords campaigns with conversions.
- Making new ads based on what is converting, copying the ads, and adding negative keywords.
- Google AdWords advanced settings missing solution and optimizing by location.
- Google AdWords for conversions review with negative keywords, copying ads, and location targeting.
- Watch as I discover live the reason my Google AdWords conversions are higher than sales.
- The end or just getting started You decide! I will be continuing to build this!

12. Ongoing challenges with conversions and approval.
- What to do when your Google AdWords conversions are different from your sales.
- How to handle Google AdWords errors for trademark requirements.
- Using organic search traffic and another keyword tool to add negative keywords.
- Google AdWords conversions showing in different products than advertised.

13. First positive ROI!
- Making a better landing page produces my first proven positive ROI in Google AdWords!
- How to use location reports to exclude places where ads are not converting.
- Changing keyword match type to exact match and excluding search partners.

14. Optimizing the budget and bidding.
- Raising the daily budget and eliminating countries with high cost conversions.
- Lowering bids where sales are more expensive and checking the ad schedule.
- What to do when your cost per conversion suddenly spikes.
- Using the Google AdWords bid and budget simulator to make campaign changes.
- Success with lowering conversions and CPC means I now sit and wait!
- When you finally get a perfect solution, let it run without interference!
- With two months of good data, now I can go deeper for a lower ongoing cost per conversion.

15. Beginning Remarketing with Google AdWords and Google Analytics.
- Overview of correctly setup remarketing in Google Analytics and Google AdWords.
- Creating a new Google Analytics property and installing tracking code.
- Linking your AdWords account and starting remarketing.

16. Display network ads with remarketing.
- Google Adwords creating an ad group for remarketing with display audiences.
- Google AdWords fast display ad creation quickly going from 1 ad to 48 ads in an ad set.
- Google AdWords copying ad display ad campaigns to split by country.
- Google Adwords display campaigns to similar users.
- Using Google analytics to optimize Google AdWords marketing and display ads.

17. Google AdWords for video which is YouTube advertising.
- Google Adwords for video why use it and how I use it today.
- How to quickly make a $0.01 cost per view advertising campaign.
- Using Google remarketing audiences to find similar users.
- How to make remarketing ads with Google AdWords for video.
- Making a keyword targeted Google AdWords for video campaign.
- Targeting your YouTube ads by interest.
- Using reports to see which of your targeted audience watches the most.
- Copying global campaigns and changing to USA and Canada targeting.