Mastering AI in Marketing & PR: Strategies, Analysis, SEO

Name: Mastering AI in Marketing & PR: Strategies, Analysis, SEO
Brand: Peter Alkema
Price: 79.00 USD
Availability: InStock

Master AI in Marketing & PR: Data Analysis, Personalization, SEO, & Augmented Reality Insights

$79⁰⁰ $199⁰⁰

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What you will learn:

✔Identify the evolution and role of AI in modern marketing, including its impact on strategies, public relations, and brand communication.

✔Apply AI-driven data analysis, data mining, and predictive analytics to uncover insights, forecast trends, and segment target markets.

✔Design and implement personalized marketing campaigns using AI-powered segmentation, dynamic content, and hyper-personalization techniques.

✔Evaluate case studies and best practices in data-driven and personalized marketing to extract actionable strategies.

✔Utilize AI for brand monitoring, sentiment analysis, and influencer impact evaluation to enhance brand perception and communication.

✔Optimize marketing operations with AI tools such as natural language generation and AI-driven SEO for improved engagement and visibility.

In the fast-paced world of marketing and public relations, staying ahead of the curve is crucial for success. Are you ready to unlock the power of artificial intelligence to elevate your strategies and achieve unparalleled results?

Our comprehensive course on AI in Marketing and PR is crafted by a team of seasoned industry professionals with extensive experience in leveraging AI technologies for impactful campaigns. With a collective background in marketing, data analysis, and PR, we are passionate about sharing our knowledge and empowering aspiring marketers to thrive in the digital landscape.

In today's digital age, AI has revolutionized the way businesses engage with their audience, analyze data, and enhance customer experiences. This course will take you on a transformative journey through the realm of AI-driven marketing and PR, equipping you with the tools and insights needed to navigate this dynamic landscape with confidence.

Embark on a learning adventure that delves into the evolution of AI in marketing strategies, the role of AI in public relations, and the profound impact of AI on customer engagement. Explore data analysis techniques, personalization strategies, sentiment analysis, influencer marketing, content creation, voice search optimization, and more, all enhanced by the power of AI.

Through a series of real-world examples, case studies, and practical insights, you will discover how AI can revolutionize your marketing campaigns, optimize customer journeys, predict trends, enhance brand reputation, and drive ROI like never before. Dive deep into dynamic pricing strategies, social media marketing, email automation, customer churn prediction, augmented reality experiences, and more, all powered by AI innovations.

As you progress through our course, you will unravel the secrets of AI-driven SEO, chatbots for customer engagement, hyper-targeted advertising, event management enhancement, and the ethical considerations surrounding AI in marketing and PR. Uncover the future trends and opportunities that AI presents for the industry, setting you on a path towards continued success and innovation.

What sets our course apart is its focus on practical applications, hands-on exercises, and real-world scenarios that bridge the gap between theory and implementation. By the end of this journey, you will emerge as a proficient AI marketer, ready to harness the transformative power of artificial intelligence to drive your brand's success in today's ever-evolving digital landscape.

Join us on this transformative learning experience and revolutionize your marketing and PR strategies with the cutting-edge capabilities of AI. Enroll now and take your marketing prowess to new heights!

Section 01: Introduction to AI in Marketing and PR
Lecture 1: Evolution of AI in Marketing Strategies
Lecture 2: Role of AI in Public Relations
Lecture 3: AI Impact on Customer Engagement
Lecture 4: Benefits of AI in Marketing Analysis
Lecture 5: Real-World AI Marketing Examples

Section 02: Data Analysis Techniques in Marketing
Lecture 6: Fundamentals of Data Analysis
Lecture 7: Data Mining for Marketing Insights
Lecture 8: Predictive Analytics in Marketing
Lecture 9: Segmentation Strategies using Data
Lecture 10: Case Studies on Data-Driven Marketing

Section 03: Personalization Strategies with AI
Lecture 11: Personalization in Marketing
Lecture 12: AI-driven Customer Segmentation
Lecture 13: Dynamic Content Personalization
Lecture 14: Hyper-Personalization Techniques
Lecture 15: Examples of Successful Personalization Campaigns

Section 04: Sentiment Analysis and Brand Perception
Lecture 16: Understanding Sentiment Analysis
Lecture 17: Using AI for Brand Monitoring
Lecture 18: Sentiment Analysis Tools and Metrics
Lecture 19: Resolving Negative Sentiments
Lecture 20: Case Studies on Brand Perception Management

Section 05: Influencer Marketing with AI
Lecture 21: Role of Influencers in Marketing
Lecture 22: AI for Influencer Identification
Lecture 23: Measuring Influencer Impact
Lecture 24: AI Strategies for Influencer Campaigns
Lecture 25: Influencer Marketing Success Stories

Section 06: AI-powered Content Creation
Lecture 26: Content Creation in the AI Era
Lecture 27: Natural Language Generation Tools
Lecture 28: AI in Copywriting and Design
Lecture 29: Content Optimization with AI
Lecture 30: Real-Life Examples of AI Content Generation

Section 07: Voice Search Optimization using AI
Lecture 31: Voice Search Trends in Marketing
Lecture 32: Implementing AI in Voice Search SEO
Lecture 33: Voice Search Analytics and Metrics
Lecture 34: Optimizing Content for Voice
Lecture 35: Case Studies on Successful Voice Search Campaigns

Section 08: AI-based Customer Journey Mapping
Lecture 36: Understanding Customer Journey Mapping
Lecture 37: AI Algorithms for Mapping Customer Paths
Lecture 38: Personalized Customer Journeys
Lecture 39: AI Automation in Customer Journey Optimization
Lecture 40: Customer Journey Mapping Case Studies

Section 09: Predictive Analytics for Marketing Campaigns
Lecture 41: Predictive Modeling in Marketing
Lecture 42: AI for Customer Lifetime Value Prediction
Lecture 43: Forecasting Marketing Trends with AI
Lecture 44: Enhancing Campaign ROI with Predictive Analytics
Lecture 45: Case Studies on Predictive Analytics in Marketing

Section 10: Dynamic Pricing Strategies with AI
Lecture 46: Dynamic Pricing Basics
Lecture 47: AI Algorithms for Dynamic Pricing
Lecture 48: Personalized Pricing Models
Lecture 49: AI-driven Price Optimization
Lecture 50: Dynamic Pricing Success Stories

Section 11: AI in Social Media Marketing
Lecture 51: Social Media Trends
Lecture 52: Social Listening with AI
Lecture 53: AI-generated Social Media Content
Lecture 54: AI for Social Media Advertising
Lecture 55: Social Media Marketing Case Studies with AI

Section 12: AI-enhanced Email Marketing
Lecture 56: Email Marketing Best Practices
Lecture 57: AI-driven Email Personalization
Lecture 58: Automation in Email Campaigns
Lecture 59: Email Marketing Analytics with AI
Lecture 60: Successful Email Marketing Strategies using AI

Section 13: Customer Churn Prediction with AI
Lecture 61: Understanding Customer Churn
Lecture 62: AI Models for Churn Prediction
Lecture 63: Reducing Churn Rates with AI
Lecture 64: Customer Retention Strategies using AI
Lecture 65: Case Studies on Customer Churn Prediction

Section 14: Augmented Reality Marketing with AI
Lecture 66: AR Marketing Fundamentals
Lecture 67: AI Technology in Augmented Reality
Lecture 68: Personalized AR Experiences
Lecture 69: AR Campaign Measurement with AI
Lecture 70: Real-Life Examples of AR Marketing Integration

Section 15: AI for Brand Reputation Management
Lecture 71: Reputation Monitoring with AI
Lecture 72: Crisis Management Strategies with AI
Lecture 73: Brand Sentiment Analysis
Lecture 74: AI Tools for Reputation Monitoring
Lecture 75: Case Studies on Brand Reputation Management with AI

Section 16: AI-driven SEO Strategies
Lecture 76: SEO Fundamentals
Lecture 77: AI-Based Keyword Research
Lecture 78: Content Optimization for AI
Lecture 79: Machine Learning in SEO
Lecture 80: SEO Successes with AI Implementation

Section 17: AI Chatbots for Customer Engagement
Lecture 81: Chatbots in Customer Service
Lecture 82: AI-driven Chatbot Development
Lecture 83: Enhancing Customer Experience with Chatbots
Lecture 84: Chatbot Data Analysis
Lecture 85: Chatbot Case Studies in Customer Engagement

Section 18: Hyper-targeted Advertising with AI
Lecture 86: AI in Programmatic Advertising
Lecture 87: Hyper-targeting Strategies
Lecture 88: AI Algorithms for Ad Personalization
Lecture 89: Dynamic Ad Placement with AI
Lecture 90: Success Stories of Hyper-targeted Advertising

Section 19: AI-powered Event Management
Lecture 91: AI for Event Promotion
Lecture 92: Personalized Event Experiences
Lecture 93: Data-driven Event Planning
Lecture 94: Automation in Event Management
Lecture 95: Events Enhanced by AI Technologies

Section 20: The Future of AI in Marketing and PR
Lecture 96: Emerging Trends in AI for Marketing
Lecture 97: AI Ethical Considerations in PR
Lecture 98: Integration of AI into Marketing Strategies
Lecture 99: AI ROI in Marketing and Public Relations
Lecture 100: Final Thoughts on AI Advancements in Marketing and PR

Last Updated: January 01, 2025

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About the instructor

Peter Alkema

Dr. Peter Alkema is an award-winning CIO and digital leader at ABB, featured on CNBC Africa and Harvard-published for his innovation in tech. With a PhD in Agile teams, a bestselling book, and 100K+ students taught, his clear, concise teaching style inspires confidence and delivers real-world impact.

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Mastering AI in Marketing & PR: Strategies, Analysis, SEO

What you will learn:

Peter Alkema

Private Label Right License (PLR) for the course: Mastering AI in Marketing & PR: Strategies, Analysis, SEO

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