Course description

Thank you for learning more about my Facebook advertising and marketing course. This is a huge course and I'm honored you’re here with me, Jerry Banfield, to learn everything you want to about Facebook ads and marketing. I've designed this course so that you get everything you need all in one.

So, you'll want to start as soon as you go through this lecture and take a look at the names of each section. The sections will give you an idea of what the lectures are in that section. So for example, if you're looking for local tips on running a page, then go straight to the local section. If you want tips on making ads for free offers or for sales or low cost likes, then there's all different sections showing exactly how to do.

I want you to get the most value out of this course right away. I know when I take a course, I want to know exactly where I should go. So if you don't know exactly what you need and you want to learn more generally, just go through one lecture at a time. And in the second section, you'll get a lot of power tips overall explaining several different strategies.

That work really good, right? In the beginning of the course, from there, you can decide exactly what you want to learn more about next.

I'm honored you're here and you are giving me the chance to serve you as your instructor in this course.

Course curriculum

  • 2

    Practice these principles and you will be guaranteed to have success on Facebook.

  • 3

    The best practices that work for me with Facebook ads and Facebook marketing.

    • What works for me to make money and grow my business on Facebook.

    • See the 0.01 cost per like Facebook ads I am running right now and why I do it.

    • Start with Facebook groups. Here's Why!

    • Best Facebook ads strategy for conversions, affiliate marketing, sales.

    • What I have seen work best for local businesses on Facebook are page events.

    • Failing is normal and what you can do to avoid your biggest failures.

  • 4

    Work most effectively in the power editor to split test targeting and creatives.

    • Targeting countries for likes.

    • Countries to target for Facebook sales.

    • Daily budget discussion for Facebook advertisers.

  • 5

    Facebook page like ads for both $0.01 global likes and $0.13 targeted USA likes.

    • How I am doing likes for my Facebook page July 7 2015.

    • The Facebook ad I am using to promote my page is for building relationships.

    • Targeting settings for low cost likes and using reports to find what works.

    • Creating similar ads quickly for Facebook page likes split tested by ad set.

    • Using Facebook page insights to see where my fans are already from to find more targeting.

    • Making more USA ads targeted to friends in specific states and with interests.

    • Facebook ads system for getting great results simply through effort and testing.

    • Eliminating 20 percent of the worst Facebook ads campaigns for likes.

  • 6

    Facebook ads for a guaranteed win using a YouTube video post conversion ad.

    • What I am doing with my own Facebook ads today June 27 2015.

    • How I make a page post with a Youtube video that I use as an ad.

    • Facebook page post ad created quickly with remarketing.

    • Backdating a post and hiding from newsfeed to use as an ad.

    • Using the power editor to quickly make new ad sets for post engagement.

    • Using the power editor export and import to mass change ad sets.

    • How I make 50 ad sets in the power editor in 8 minutes.

    • Analyzing the data and pausing the bottom 50 percent of ad sets to improve performance.

    • The real work of Facebook ads is sorting the data and finding what works.

    • Using Facebook page post engagement ads to make a website conversion campaign.

    • Creating a new Facebook ad campaign in the power editor for conversions.

  • 7

    Facebook audiences. How to create and use audiences in Facebook ads.

    • Using data to create a custom targeting audience for low cost post engagement.

  • 8

    Retargeting ads on Facebook using custom audiences and a pixel on your website.

    • Introduction to Facebook retargeting and what you should know before you start.

  • 9

    How a local business can be successful on Facebook with ideas and case studies.

    • Overview of success strategies for Facebook for local businesses and local audiences.

    • How to get people talking about your business locally on Facebook.

    • 3 mistakes to avoid when doing your Facebook page for local attention.

    • Advertising locally on Facebook is challenging. Here is what might work for you.

    • How to do branding with page posts for a local business on Facebook.

    • The importance of finishing setting up your Facebook page.

    • Getting likes for your local business page with Facebook ads.

    • Reviews on your local page are nice but nothing to get upset about.

  • 10

    $0.00 CPC Facebook page post engagement ads with videos and conversions APR 2015.

    • $0.00 Facebook post engagement ad formula based on what I am doing now.

    • How to add a Facebook conversion tracking pixel to my WordPress website.

    • How to make a Facebook page post engagement ad for $0.00 cost per click.

    • Using the power editor to quickly copy my ad campaign to target USA countries.

    • $0.01 Facebook post engagement in the USA, Canada, UK, and AU.

    • $0.00 Facebook page post global engagement optimization and purpose.

  • 11

    $0.00 May 2015 USA Facebook ads for post engagement, video views + conversions.

    • Facebook ads May 2015 for low cost post engagement with a video ad.

    • How to make USA Facebook ads post engagement ad sets fast for the lowest cost.

    • How to find the lowest cost interests and demographics in the USA fast.

    • 9,000 impressions expected for 2 per day Facebook ad budget in the USA.

    • $0.00 per post engagement with USA Facebook ads May 2015.

    • Review of low cost ads for one video and plan to create ads for all videos.

    • Creating multiple video post ads in one ad set for split testing on the same conversion pixel.

    • Creating Facebook page post video ad campaigns split tested on a landing page.

  • 12

    Facebook marketing fundamentals from creating a page to making great posts.

    • Creating your Facebook page.

    • Get to know your Facebook pages interface.

    • Creating awesome Facebook page postings.

    • Understanding the complete user experience.

    • URL shortening with a custom bitly. How and why we make custom url.

  • 13

    Facebook business manager introduction and setup.

    • Facebook business manager setup step by step instructions.

    • Facebook ads business manager introduction.

    • Facebook business manager review.

  • 14

    Boosted post ads for a free offer maximizing engagement, clicks, + conversions.

    • Building a promoted post for a free offer.

    • Creating a boosted post for maximum engagement with a free offer.

    • Power editor ads for website clicks using the same post.

    • First edits and analysis of free post engagement and offer ads.

  • 15

    Boosted post for a paid offer with ads manager + power editor clicks to website

    • Creating a paid offer post on my Facebook page in the interface.

    • Ads manager creating post ads for clicks and scaling paid offers.

    • Scaling post website clicks with power editor campaigns for paid offers.

    • Analyzing and editing paid offer ads for post engagement and website clicks.

  • 16

    Power editor website conversion post ads creation

    • Power editor conversion and conversion post creation in the Dec 2014 interface.

    • Power editor fast multiple campaign creation for conversions.

    • Power editor global conversion ads fast from Dec 2014.

    • Creating the second wave of ad sets quickly in the power editor after analysis.

    • Analyzing power editor conversion campaigns and planning improvements.

    • Successful conversion campaign example case study and analysis.

  • 17

    Getting traffic and conversions to your website.

    • Analyzing my boosted post with Facebook reports.

    • Creating the second round of ad sets after analysis for conversions.

  • 18

    Questions and bonus materials.

    • Get free Facebook likes and shares with CoPromote.

    • What to do when your Facebook ad is not approved and how to get it approved.

    • Facebook ads account disabled solutions and discussion.

    • US Facebook ads stats and lowest cost clicks question answered.

    • English wealthy country list for Facebook ad targeting.

  • 19

    Bonus material: retired lectures replaced by new lectures.

    • Get to know the ad manager.

    • Conversion tracking on your website using a tracking pixel.

    • The basic ad functions.

    • Supplying images for your ads.

    • Using interest targeting.

    • Integrating Facebook squeeze page with ads correctly.

    • Quick Facebook ad manager campaign creation trick.

Meet Your Instructor!

CEO and Founder of Uthena!

Jerry Banfield

I started my business in 2011 to help others overcome the same problems I struggled with starting with addiction, relationships, and money. After accumulating $100,000+ in debt to stay in business, I discovered teaching online in 2014. Within three years, I produced 3,000+ video tutorials and paid off all the debt while struggling to maintain ongoing relationships with my students. To help students and instructors grow better together, we launched Uthena in 2019 as the first PLR marketplace for video courses! I am grateful today for 5 years sober, 3 years plant based diet, 6 years married, 3 years parenting, and 7 years as an entrepreneur online with 2,300+ YouTube videos, 21 books, 680+ blog posts, 800+ podcast episodes, 70 songs on iTunes/Spotify, and 57+ video courses where I am the primary instructor on Uthena!

Private Label Rights (PLR)

This course is available with Private Label Rights (PLR). 

When you buy a course with private label rights on Uthena, the author of the course gives you permission to download the course and sell it as your own on your website according to the terms of the PLR license included.

If you would like to know more about the license terms, please visit this page.

After purchasing, you will have access to the course on Uthena and you will receive the PLR license with a download link and a special bonus.


See a sample of the PLR license.

You have the option to buy Master Resell Rights (MRR) to this course, which allows your customers to have the right to sell the course as well.

See a sample of the MRR license.

Take this course today!

"The Complete Facebook Ads and Facebook Marketing Course!"

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You can buy Private Label Rights (PLR) for this course and others, click here.

You can buy Master Resell Rights (MRR) for this course and others, click here.