Course curriculum

  • 1
    Join me on a journey starting from a new AdWords account to an amazing ROI!
  • 2
    Start from 0 with me on faith!
    • Usually it takes faith and consistent effort to get great results.
    • Getting started with faith and a commitment to working in Google AdWords.
  • 3
    Conversions are critical for success!
    • Conversions are all that matter in Google AdWords. Ignore all other data!
    • Preparing for conversion tracking setup in Google AdWords.
    • Go to tools and complete your conversion tracking setup in Google AdWords.
    • How to immediately confirm your Google AdWords conversion tracking is setup properly.
  • 4
    Combine with Google analytics for remarketing.
    • Setting up conversion tracking with Google Analytics is even better!
    • How to add Google analytics tracking for deeper Google AdWords data.
  • 5
    Creating my first campaign in my new Google AdWords account.
    • Keep the first campaign short and simple while you wait for approval.
    • Day 2 Reviewing initial campaign and copying into a new campaign.
    • Keyword research to expand an existing campaign with new ad sets.
  • 6
    Display network campaign creation.
    • How to quickly make display adwords campaigns using search ads
    • Testing trademark and limited approval ads on a new product.
  • 7
    Review initial results, improving landing pages, and copying ads.
    • Day three reviewing the first 5 campaigns and thinking about my pricing.
    • How to quickly try a new landing page in Google AdWords and copy ad groups.
    • Quickly copying campaigns and split testing countries in Google AdWords.
    • Google AdWords keyword research and fast new campaign creation on best offer.
  • 8
    First conversions tracked!
    • First conversions tracked in Google AdWords with a free offer.
    • Choosing which Google AdWords campaigns to pause and save money.
    • Google AdWords is challenging because you have to wait for enough data.
    • Adding keywords to a campaign now getting impressions and expanding to display.
  • 9
    After 5 days, I am optimizing Google AdWords campaigns.
    • Day 5 pausing campaigns not converting and preparing for new sales.
    • Upgrading free campaigns with conversions to new sales ad groups.
    • Having patience waiting for Google AdWords to confirm or eliminate new sales campaigns.
    • Conversion data ad schedule, mobile device bid adjustment, and appreciating success.
  • 10
    Competitive keywords and giant opportunities.
    • Launching a new product with expensive keywords.
    • Creating ads on a trademarked keyword requiring AdWords specialist approval.
    • How to make Google AdWords campaigns on giant search terms.
    • What to do when your conversions are not matching your actual sales.
  • 11
    Scaling up.
    • How to start scaling up Google AdWords campaigns with conversions.
    • Making new ads based on what is converting, copying the ads, and adding negative keywords.
    • Google AdWords advanced settings missing solution and optimizing by location.
    • Google AdWords for conversions review with negative keywords, copying ads, and location targeting.
    • Watch as I discover live the reason my Google AdWords conversions are higher than sales.
  • 12
    Ongoing challenges with conversions and approval.
    • What to do when your Google AdWords conversions are different from your sales.
    • How to handle Google AdWords errors for trademark requirements.
    • Using organic search traffic and another keyword tool to add negative keywords.
    • Google AdWords conversions showing in different products than advertised.
  • 13
    First positive ROI!
    • Making a better landing page produces my first proven positive ROI in Google AdWords!
    • How to use location reports to exclude places where ads are not converting.
    • Changing keyword match type to exact match and excluding search partners.
  • 14
    Optimizing the budget and bidding.
    • Raising the daily budget and eliminating countries with high cost conversions.
    • Lowering bids where sales are more expensive and checking the ad schedule.
    • What to do when your cost per conversion suddenly spikes.
    • Using the Google AdWords bid and budget simulator to make campaign changes.
    • Success with lowering conversions and CPC means I now sit and wait!
    • When you finally get a perfect solution, let it run without interference!
    • With two months of good data, now I can go deeper for a lower ongoing cost per conversion.
  • 15
    Beginning Remarketing with Google AdWords and Google Analytics.
    • Overview of correctly setup remarketing in Google Analytics and Google AdWords.
    • Creating a new Google Analytics property and installing tracking code.
    • Linking your AdWords account and starting remarketing.
  • 16
    Display network ads with remarketing.
    • Google adwords creating an ad group for remarketing with display audiences.
    • Google AdWords fast display ad creation quickly going from 1 ad to 48 ads in an ad set.
    • Google AdWords copying ad display ad campaigns to split by country.
    • Google adwords display campaigns to similar users.
    • Using Google analytics to optimize Google AdWords marketing and display ads.
  • 17
    Google AdWords for video which is YouTube advertising.
    • Google Adwords for video why use it and how I use it today.
    • How to quickly make a $0.01 cost per view advertising campaign.
    • Using Google remarketing audiences to find similar users.
    • How to make remarketing ads with Google AdWords for video.
    • Making a keyword targeted Google AdWords for video campaign.
    • Targeting your YouTube ads by interest.
    • Using reports to see which of your targeted audience watches the most.
    • Copying global campaigns and changing to USA and Canada targeting.

Student Reviews

  • Awesome

    Anyam Leonard Ochaf

    This course is such an awesome one as it has helped me to improve on my knowledge with respect to this topic and has given me a high place within the job mar...

    Read More

    This course is such an awesome one as it has helped me to improve on my knowledge with respect to this topic and has given me a high place within the job market. Thanks Jerry

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  • Oustanding experience so far

    Alessandro Sandini

    Outstanding experience so far; will buy more. Jerry, you're great.

    Outstanding experience so far; will buy more. Jerry, you're great.

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  • Ankita Singh Chouhan

Meet Your Instructor!

  • Jerry Banfield

    CEO and Founder of Uthena!

    Jerry Banfield

    I started my business in 2011 to help others overcome the same problems I struggled with starting with addiction, relationships, and money. After accumlating $100,000+ in debt to stay in business, I discovered teaching online in 2014. Within three years, I produced 3,000+ video tutorials and paid off all the debt while struggling to maintain ongoing relationships with my students. To help students and instructors grow better together, we launched Uthena in 2019 as the first marketplace offering the ability to publish free offers, courses, memberships, and services all in one place! I am grateful today for 5 years sober, 3 years plant based diet, 6 years married, 3 years parenting, and 7 years as an entrepreneur online with 2,300+ YouTube videos, 21 books, 680+ blog posts, 800+ podcast episodes, 70 songs on iTunes/Spotify, and 57+ video courses where I am the primary instructor on Uthena! Enroll in the course today and post a discussion to ask me a question or become a Jerry Banfield partner to join a community of 33 entrepreneurs like me which includes weekly voice calls and private group chats online!

A Community of Entrepreneurs Available to Help You Grow!

Become a Jerry Banfield Partner today to join our weekly voice calls and group chat!

What Does This Course Include?

  • Access to ask Jerry Banfield questions and get a reply by posting a discussion in the course!

  • Download every video and then watch anywhere with no internet connection!

  • You will love this course or we will give you a full refund within 30 days!

  • Lifetime access every video in the course and any updates!