Local Business Marketing: Local SEO, Social Media & More

Local business marketing with local SEO, Google map search, social media, website conversion optimization & referrals.

Course description

Most effective strategies to promote a local business! Stop wasting your time on strategies that don't work and begin getting clients!

* OVER 1,000 DELIGHTED STUDENTS HAVE TAKEN THIS LOCAL BUSINESS MARKETING COURSE

Made the course more actionable
Added full section on business card marketing
Added full section on flier marketing

This course is full of strategies to promote a local business.

WHY I MADE THIS COURSE

Small business owners usually struggle with promoting their business. The first thing people usually think of for promotion are Instagram, Facebook, Twitter, fliers and business cards to promote their businesses. Those are fine, but there are so many other marketing strategies for local businesses that are more effective. This course shows you those much more effective strategies.

In addition to the course lectures, you get my help and advice! Students are able to start discussions and message me with private questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you.

INSTRUCTOR BACKGROUND

I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 100,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.

BONUSES INCLUDED

Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable
Free 15-minute coaching call (I don't sell anything and don't collect your email, just answer your questions)
Personal invitation to my Facebook community after you complete the course
My list of 50 business-success skills after you complete the course
Be entered to get chosen for my student of the month status and have your business featured

OFFICE HOURS AND ONE-ON-ONE HELP - I GIVE MY PERSONAL TIME

What really sets this course apart is the personal time I give to hold office hours with students in this course. During the office hours you can ask me any business question you want, and I will do my best to help you. The office hours are free, I don't try to sell anything. It is just another thing I do to help you achieve your goals.

MONEY-BACK GUARANTEE

The course comes with an unconditional 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students.

Invest in your future. Enroll now.

Who this course is for:

Small business owners
People who need to promote locally

Requirements:

Be excited to promote your local business in the most effective ways

What you'll learn:

Promote your local business with most effective strategies and get clients
Stop wasting time and struggling with incorrectly chosen marketing strategies that aren't bringing clients
Get personal help from the instructor if you have specific questions
Local SEO and how to have multiple listings of your business in Google's top-10 results
Leverage YouTube and other large websites to promote yourself locally
Use social media to promote your business locally
Grow clients, grow revenue, grow your whole business
Create a highly converting website that gets lead to call you and become customers

Course curriculum

1

Local small business marketing course Introduction
- Watch this first: Let's ease into what we are going to do
  FREE PREVIEW
2

How to set up your local small business website
- How to easily find a domain name for your local small business
  FREE PREVIEW
- How to set up your website quickly and professionally
  FREE PREVIEW
- Your website costs
- 15 item checklist for increasing website conversion and visitor engagement
- Example of a perfect local business website with all high conversion elements
3

SEO (search engine optimization) for local small business
- SEO section overview of what we will cover in this section
- WordPress Yoast plugin
- Introduction to why keywords are so important
- Google Keyword Planner tool
- Local business keyword research example to get many more keywords
- Short tail keywords vs. long tail keywords
- How to balance long-tail and short tail on the same pages
- How to get as much as possible from your title and keywords meta tags
- Basic on-page elements that are seen
- Latest SEO research for top ranking factors - links are extremely important
- Google citations for new local websites and how to get them
- Blogging for local businesses - pros and cons, when and how
4

Off page SEO and link-building
- How to rank higher with intent matching
- 10 ways to get backlinks to get your website to rank higher
- What makes a good backlink for SEO
- How social sharing will boost your SEO
- How to rank (almost) any page in Google top 10
5

Webmaster tools to check search performance and crawling & indexing status
- Setting up your Webmaster Tools
- Creating your sitemap.xml
- Troubleshooting crawling errors
- SEO definitions for beginners
- Submitting new URLs and checking for page status and indexing
- Where your pages are ranking and page/query performance
6

Ranking in other websites like Yelp and the Google Map
- How to get a highly converting video to rank in search results
- Google Places for local business search to help you come up on the Google map
- Other local business sites like Yelp and similar ones
- How to get your business on Yelp and how to rank highly in Yelp search & Google
7

Social media marketing for your local small business
- Social media marketing overview for your local business
- New Facebook feature: Now you can sell to local groups
- YouTube for promoting your local business
- How to promote your business from your personal Facebook profile
- NEW! advanced Twitter marketing strategy to drive sales and branding
- NEW! How to increase engagement on Facebook by using images
- Hashtag tutorial and an advanced hashtag marketing strategy
8

Business card marketing & business networking for your local business
- Practical example: How to choose from 4,000 ready-made template
- Practical example: Get your business card professionally designed for just $5
- Short pitch under 30 seconds
- Body language for successful networking
- AIDA to help you sell during business card marketing and networking
- How to make people WANT to take your business card and be fascinated with you
- Outdoor card dispenser/holder
9

Flyer marketing to help you promote your local small business
- Why flier marketing is so effective
- Types of businesses that do best with flyers
- Practical example: How to choose from 5,000 ready-made templates
- Practical example: How to get a flier professionally designed for just $5
- 4 elements of a good flier
- How to create a great offer
- How to choose a good photo
- Extra offer details for your fliers
- Adding calls to action to your flier
- Where and how you can hand out the flyers
10

Other strategies to promote your local small business
- Discount and coupon strategies to promote your local or small business
- How to get your friends and community involved in helping your business
- Hats, t-shirts and other printed materials
- How to create a referral network with other businesses
- Craigslist can still get you clients?
- Local business groups and communities
11

How To Get Publicity
- How to promote your business on the radio
- HARO
12

Advertising (paid marketing)
- Google AdWords
- Facebook's paid marketing
13

Facebook ads and retargeting
- Facebook ads section introduction
- How to get to your Facebook ads dashboard
- How to set up your Facebook page so you can run ads
- Which Facebook ad to choose
- 3 Facebook ads strategies
- Setting the right targeting for your ad
- Creating the ad format
- Extra targeting pro tip
- How to install Facebook pixel for retargeting
- Retargeting with Facebook
- Targeting lookalike audiences
14

Miscellaneous promotional tips
- How to increase sales and traffic from your email signature
- Quality of your work

Meet your instructor!

Alex Genadinik
Business coach, teaching business, entrepreneurship,
SEO marketing, eCommerce

3-time best selling Amazon author with some of my books used in universities and high schools across the country.

10+ years in entrepreneurship
10+ years in SEO and marketing
Coached over 1,000 entrepreneurs

When you enroll in my courses, you get:

Personal care and attention: I host regular office hours for my students and reply to 99% of student questions within 24 hours and my goal is to reply within 1 hour.
Instructor with deep expertise, proven success and knowledge that is both theoretical and practical.

I care deeply about student success, and I am committed to it. I go out of my way to help students in my courses succeed at whatever they are working on, whether it is planning, starting or growing your business.

More about me:

I am also the creator of top entrepreneur mobile apps with 2,000,000+ downloads, host of a popular business and marketing channel on YouTube with 2,000,000+ views, successful affiliate marketer, serial entrepreneur in many other fields.

I have a BS in Computer Science from SJSU, and after working as a software engineer, I wanted to take a bigger role in the businesses I worked in, and that is how I got into business and marketing. Today, I am one of the top online marketers and a successful entrepreneur.

What I am interested in now when it comes to business:

Personally, I am a personal productivity and emotional intelligence geek. I geek out on things like motivation, building healthy habits and creativity.

Some of my own favorite topics that I teach:

I have seen any of my students succeed in Amazon eCommerce. Selling on Amazon can be very lucrative and I love seeing my students do well.

I also teach many SEO topics that I myself use all the time. They include link-building, keyword research and using other sites like YouTube, Amazon, and even freelancing sites like Fiverr as search engines to get discovered when people are searching.

My interests outside business and entrepreneurship:

I like playing soccer, chess, dabbling in philosophy, lots of different music (one of my dreams is to start writing songs and poetry for them), and I am always daydreaming of finally getting a dog (a rescue from a shelter, of course). I am also trying to become vegan, albeit with moderate success so far.

Private Label Rights (PLR)

This course is available with Private Label Rights (PLR).

When you buy a course with private label rights on Uthena, the author of the course gives you permission to download the course and sell it as your own on your website according to the terms of the PLR license included.

If you would like to know more about the license terms, please visit this page.

After purchasing, you will have access to the course on Uthena and you will receive the PLR license with a download link and a special bonus.