Comprehensive Strategic Planning: A Guided Approach

A strategic plan needs more than an ambitious goal. This course follows the planning process from preparation and sector analysis through a strategic framework and the implications for an organization or project. It gives beginners and working professionals a guided way to examine that process.

Move from analysis to a strategic framework

The curriculum addresses who participates, the planning calendar, preparatory work and the agenda. It then turns to collecting input, clarifying problems, setting planning parameters and identifying critical issues. Those foundations lead into vision, values, mission and objectives.

• Prepare the process and examine the sector you operate in.
• Collect input and clarify the problems a plan should address.
• Define vision, mission, values and strategic objectives.
• Consider organizational structure and change management.
• Review potential problems and the next steps after planning.

Exercises accompany the material so you can connect the planning concepts with an organization or project. The course is relevant to leaders, entrepreneurs and professionals building their strategic planning knowledge. You do not need previous experience in the subject.

For PLR buyers, the course offers a defined business-planning topic to adapt, rebrand and resell. You can tailor its examples and positioning for small business owners, project teams or managers who need a more organized planning process.