How to Persuade When Facts Don’t Seem to Matter

Facts alone do not always settle a disagreement. This course examines persuasion when emotion, perspective and personal context influence the way a message is received. It is relevant to leaders, communicators, educators and learners reviewing how they handle disagreement.

The lessons begin with the foundations of persuasion, humility and empathy. Context and handling direct disagreement provide a basis for considering why the same information can produce different reactions.

Make the message clearer and more relevant

Repetition, clarity and bias are discussed alongside emotion, visual communication and storytelling. Eye contact and personalizing a message bring the coverage closer to the way a conversation takes place.

Workplace situations, sales and marketing, and family conversations provide different application contexts. The course connects these themes as communication skills for understanding an audience and presenting an idea thoughtfully.

Rebrand for persuasive communication education

PLR allows you to modify and resell the course under your own brand. You could adapt it for a communication curriculum or a learning offer about difficult conversations. Your own examples can help an audience examine the context and interests behind a disagreement.