Value-Based Selling
By TJ Walker
Value-Based Selling examines how service providers explain the value of their expertise and set expectations with clients.
$48.99 Buy this course
- Format
- Course
- Lessons
- 23
- License
- PLR

What's in the PLR package
- Value-Based Selling.zip 7.2 GB
- Sales copy (Word document) Description 14 KB
Download links unlock in your account right after purchase.
Curriculum
- Video lesson: Course Introduction Mastering Value-Based SellingFree preview1m
- Lesson: Quick Win Charge What You’re Worth
- Lesson: Consistently Creating Value
- Lesson: Distinctive Features of the Course Facebook Support Community for Q&A and AI Interactive Clone
- Lesson: Moving Beyond the Hourly Fee Model for Greater Success
- Lesson: Understanding Value in a Competitive World
- Lesson: Selling Beyond the Product
- Lesson: Shaping Exceptional Value Through Masterful Creations
Show 15 more
- Lesson: The Key to Securing Fair Compensation and Recognition
- Lesson: Understanding Client Expectations
- Lesson: Understanding Market Forces and Creating a Strong Value Proposition
- Lesson: Sustaining Innovation That Drives Value
- Lesson: Positioning Expertise Strategically
- Lesson: Building Authority and Sales with Intellectual Property
- Lesson: How to Build Your Expertise One Idea at a Time
- Lesson: Growing Your Business with Authentic Marketing and Valuable Content
- Lesson: Leveraging Testimonials for Authentic Marketing
- Lesson: Becoming the Top Choice in Your Market
- Lesson: Why Positioning Matters More Than Price
- Lesson: Staying Relevant Through Learning and Innovation
- Lesson: Emphasizing Learning Through Q&A Interaction
- Lesson: Enhancing Online Course Quality Through Feedback
- Lesson: Congratulations Certified Value-Based Selling Professional
What you'll learn
- How to confidently charge what you’re worth
- How to sell based on value, not hours or features
- How to position yourself as a trusted authority
- How to develop a powerful value proposition
- How to use testimonials and intellectual property to build credibility
- How to grow your business through ongoing innovation and learning
About this course
Value-Based Selling examines how service providers explain the value of their expertise and set expectations with clients. It is aimed at entrepreneurs, consultants, coaches, creatives and professionals considering alternatives to competing on hourly price alone.
The course connects value propositions with the outcomes and impact a client is seeking. Positioning expertise and building authority are discussed alongside intellectual property and testimonials.
Make the value understandable
Authentic marketing, client expectations and continuous learning extend the coverage beyond a price conversation. Innovation provides another perspective on how a service business develops and communicates its offer over time.
The focus is on consultative selling and professional positioning. Learners can use the material to examine the way they describe a service and the relationship between its promise and what they deliver.
Rebrand for service-business education
PLR allows you to modify and resell this course under your own brand. You could adapt it for consultants reviewing their positioning or place it within a wider freelance-business curriculum. Your own service examples can connect the material with the clients and work your audience knows.
Who this course is for
- Freelancers, consultants, coaches, and small business owners
- Creators and service providers tired of undercharging
- Anyone who wants to increase revenue by offering more perceived value
License rights
| Right | PLR |
|---|---|
| Selling the course | |
| Product may be sold separately | YES |
| Product may be bundled with other products | YES |
| Product can be a bonus for another product | YES |
| Can be sold as a physical product | YES |
| Can be sold as a digital product | YES |
| Passing on rights | |
| Can offer Resale Rights | NO |
| Can offer Master Resale Rights | NO |
| Can offer Private Label Rights | NO |
Show all 23 rights Show fewer rights
| Right | PLR |
|---|---|
| Memberships, bonuses and lists | |
| Can be added to paid membership sites | YES |
| Can add bonuses to the Product for sale | YES |
| Can be used to build a list | YES |
| Rebranding and editing | |
| You may put your own name on the sales letter | YES |
| You may rename the product | YES |
| You may edit the sales material | YES |
| You may edit the content of the product | YES |
| You may use the source code/material to create new products | YES |
| You may use the name(s) of the author/creator/seller of the Product | YES |
| Can translate the course into other languages | YES |
| Not allowed with any license | |
| Can be used for YouTube or other free video sites | NO |
| Can be added to free membership sites | NO |
| Can be given away for free | NO |
| Can be used or sold on Uthena | NO |
| Can be used or sold on Soofos, Udemy, Skillshare or other course marketplaces you don't own | NO |
Questions
What do I receive with a PLR or MRR license?
Downloadable package available; online curriculum listed. Check the file list and curriculum below for contents. PLR and MRR include a license key. Sales copy, editable formats and extras depend on the supplied package; check the listed contents.
What does lifetime access mean?
You can follow the course online for as long as it is available on Uthena. Downloadable files are guaranteed for 12 months from your purchase, so download them and keep your own copy.
Can I cancel my order?
Yes, within 7 days of your purchase: request a refund from your Uthena account. After 7 days an order can no longer be cancelled.
What if I want to speak to someone?
Email info@uthena.com, or support@uthena.com about an order, or use the contact form. We reply within two business days.