Entrepreneurship For Engineers: Master Business & Marketing
Curriculum
Course content52 lessons
- Watch this first!
- Course welcome and instructor introduction
- Your WHY, ways in which this will take you to the next level & examples I’ll use
- You got an idea, now what 3-sentence business plan
- Your business pitch which you will use to get feedback and more
- Do you need a formal, long business plan
- How to get feedback on your business idea and from where
- Customer development by Steve Blank
- Starting to identify your target customer
- Emotional intelligence as an entrepreneur
- Transition from tech to business owner
- MVP and Eric Ries
- Sharing my own transition from programmer to business owner
- Reasons businesses fail
- How to get business ideas
- Services business & freelancing as an engineer
- Apps
- Teaching engineering online
- Example of successfully teaching technical topics – Mark Lassoff
- Software product
- Gigantic platform business models
- Exercise for getting tech business ideas
- You can start commoditized non-tech businesses too
- List of passive income business opportunities
- First-time marketer tutorial
- Push vs pull, targeting & 5 general ways to promote a business to ideal clients
- Exercise for previous video to pick your ideal marketing strategies
- Demographics and psychographics plus your exercise
- Don’t listen to anyone, but who to listen to
- Marketing plan book attached as PDF for free
- How to measure demand
- Customer support and quality is your marketing
- Facebook marketing crashcourse
- SEO crashcourse
- Computer Science education phase
- Working as a software engineer and cashing in on stock options
- Struggling and failing on my own
- Success phase
- How to find best co-founders
- Mentors and advisors and masterminds
- Family and friends support – they are not business partners, but always there
- Engineer speak vs. business speak
- Features vs benefits
- Writing incredible headlines & examples. It is more important than you think
- From least to most effective – monetization strategies
- Monetization strategies exercise
- Business insurance considerations and where to get it
- Business registration – whywhen
- What is investable
- List of incubators
- Niching
- Different types of risk and risk tolerance
About this course
Unlock the potential of your technical expertise with Entrepreneurship For Engineers: Master Business & Marketing. This transformative course is designed for engineers who aspire to elevate their careers beyond traditional employment and become successful entrepreneurs. If you’ve ever dreamed of turning your innovative ideas into a thriving business, this course will guide you every step of the way.
Course Highlights
- Learn how to brainstorm and validate business ideas
- Gain insights into essential marketing strategies
- Develop valuable soft skills necessary for business success
- Master the fundamentals of business communication
- Build confidence in crafting effective business strategies
Instructor Expertise
With over 15 years of experience, I have coached more than 1,000 entrepreneurs, taught over 100,000 students, and helped millions achieve their goals in creating successful businesses. I am dedicated to guiding you through your entrepreneurial journey.
Exclusive Bonuses
- Interactive downloadable worksheets and exercises
- A complimentary 15-minute coaching call to address your questions
- Access to a supportive Facebook community
- Personalized list of 50 essential business skills
- Opportunity to become “Student of the Month” and have your business featured
Personalized Support
What sets this course apart is my commitment to providing personalized support. During office hours, you can ask me any questions related to your business endeavors, and I will assist you without any sales pressure.
Risk-Free Investment
This course comes with a 30-day money-back guarantee, reflecting my dedication to your success. I am here to ensure you gain the skills necessary to thrive as an entrepreneur.
Who Should Enroll?
This course is perfect for:
- Engineers seeking a fulfilling career beyond a 9-to-5 job
- Programmers eager to bring their creative ideas to life
- Anyone looking to take charge of their career and become their own boss
What You’ll Learn
By the end of this course, you will be able to:
- Seamlessly transition from a tech role to a business leader
- Start your own successful venture
- Add a valuable business dimension to your technical skills
- Engage confidently in business and marketing discussions
- Lead with your ideas and vision, rather than following others
Don’t just be an employee—become a founder and CEO and unlock your true potential. Enroll in Entrepreneurship For Engineers: Master Business & Marketing today!